Leading On - Developing your organisation's online presence

The reputation of a school or college has always been important. As more and more people consume their ‘news’ online (approximately 65% of UK adults), a growing trend for immediate news stories, online comment and the ability for people to broadcast their ‘stories’ to their friends and local communities, schools, colleges and trusts increasingly need to consider what their online profile looks like. And, more importantly, what the organisation’s online presence looks like.

This session will focus on the importance of an online presence together with practical advice for educational organisations on creating and building their profile.

It will discuss the benefits of different channels for communicating and explore how leaders can make sure the online activity their organisation engages in has the right impact.
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Rob Robson

ASCL Trust Leadership Consultant

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Ryan Hyman

Director of PR and Education, Athene Communications

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Participants will: 

  • develop a greater understanding of the importance of online presence for an educational organisation
  • develop confidence in selected the most appropriate online channels to use
  • understand how to evaluate and measure the impact of activity to develop online presence
There will also be the opportunity to ask questions and share ideas with other attendees.

This session is designed for all senior leaders in schools, colleges and trusts across all phases of education.

This session will be hosted on the Zoom platform.

To attend this session live, you will need to ensure you have access to a computer or device that meets the system requirements below.  We suggest that you download the Zoom app for ease of access.  This only takes a few minutes.
Windows, MacOS, Linux
iOS, iPadOS, Android

After registering, you will receive a confirmation email containing the link to join the meeting – this can be saved to your calendar.  

Please also check with your IT department that any school firewall and security settings will allow access to Zoom.

If you cannot attend live you will receive a copy of the recording, links to any resources discussed, and the opportunity to submit questions.

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